There are a number of ways in which the engine of your site URL, to make search. The first trick is to keep the URLs short. Of course, it starts from the choice of a domain name and moved to different pages. A long URL is not only difficult for Internet users to remember, but not in itself an advantage SEO ranking of your site or page.
Keywords are the search engine optimization is very important. Once you're in the keywords and keyword phrases related to building a way to integrate them to settle in the URL. With all other factors constant, the search engines give higher priority to pages whose URLs contain keywords without saying that websites use the random characters on the links.
Some special characters can be used in URLs to change inadvertently referred to a keyword in the URL. For example, with an underscore, are two different words in the name of the directory location is separately interpreted as a word for search engines and is therefore not evident. Instead of using a script when the word is separation necessary for the address.
Another point is often misunderstood the use of words in the plural in the URL. By using the singular form of a keyword, takes no responsibility for the qualification for the majority of keywords. For example, Internet users for articles in the keyword primarily for the results of the URL for the plural instead of those who seek the singular article . However, the plural of the keyword are well qualified, including research on the singular form of the keyword.
Another key factor is the compatibility with the target web page description and title to ensure the website. Avoid dynamic URLs, since it will affect your link building efforts. Since the change in the dynamic access links to Internet users, which comes through links to other sites page fault.